I'm Lucian, founder of The Why House — a hospitality consultancy shaped by nearly a decade of first-hand experience in the restaurant industry.

My career began at the very bottom — washing dishes, polishing cutlery, and watching service unfold from the back of the house. I worked my way up through prestigious venues, learning every role along the way. From managing high-volume restaurants and bars to leading teams under pressure, I've lived both the highs and the lows of hospitality.

That journey gave me a unique perspective: true hospitality isn't just about food or service — it's about people, psychology, and precision. It's about creating moments that guests remember, teams are proud to deliver, and owners can sustain profitably.

At The Why House, we go beyond consultancy. We partner with restaurants, hotels, and hospitality brands to refine operations, elevate brand identity, and build systems that work in the real world. Our approach blends creativity with structure so your business doesn't just look good — it runs like clockwork.

We believe the way you do one thing is the way you do everything. Every recommendation, system, and strategy is built to the highest standard — so your business isn't just competing, it's leading.

Whether you're launching a new concept or refining an established venue, our goal is the same: to help you stand out, scale up, and set a new benchmark for what hospitality can be.